Atlantic City’s Tourism Future Shines Brighter with New Brand Partnership

Big news for Atlantic City! Yesterday, at the annual Visit Atlantic City meeting, it was announced that the DO AC brand and leisure efforts, which had previously been managed by the Casino Reinvestment Development Authority (CRDA), would now unite under one unified brand. Visit Atlantic City will assume full responsibility for promoting the destination, marking a significant step toward a more coordinated approach in showcasing everything the city has to offer.

This collaboration aims to align marketing efforts across all platforms, strengthening the city's brand and ensuring a seamless, consistent message is delivered to potential visitors. The partnership promises to spotlight Atlantic City’s diverse attractions, from its iconic boardwalk to its thriving entertainment scene, under one cohesive identity. With Visit Atlantic City at the helm, the city's tourism will be able to shine even brighter on the global stage.

By working together, the CRDA and Visit Atlantic City are committed to showcasing the city’s growth, revitalization, and exciting future. This unified direction is set to elevate the city’s profile and draw even more visitors to experience everything from historic landmarks to family-friendly events.